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Lukas Schlüter

Lukas Schlüter is a digital marketer in Munich, working student in social media marketing at BMW Motorrad since 02/2026 and B.A. Digital Marketing student at SRH Fernhochschule, expected 2027.

Digital marketing, AI automation, and change that sticks.

Open to full-time roles, working-student and internship positions, and a bachelor thesis in marketing automation, AI and digital processes. Open to conversations.

At a glance

Based in: Munich, Germany
Degree: B.A. Digital Marketing, SRH Fernhochschule, expected 2027
Languages: German (native)
English (B2, school certificate 2023)
Now: Working student, social media marketing, at BMW Motorrad, since 02/2026

Experience

Working student, social media marketing
BMW Motorrad, Munich

02/2026–present
Working student, community management & content creation
LOBECO GmbH (agency), Munich
Community management for international automotive brands on global social channels; content ideas, monitoring and quarterly reporting.

02/2025–01/2026
HR marketing intern
Theo Müller Group, Freising
Content for social channels and internal communication; trend and KPI analysis for employer branding.

10/2024–01/2025
Self-employed
Simplify Music
Social media strategy for clients, podcast and video production, branding.

02/2020–present

Education

B.A. Digital Marketing
SRH Fernhochschule (distance learning)

08/2024–2027 expected
Biotechnology, bachelor's programme, two semesters, not completed
Hochschule Weihenstephan-Triesdorf

10/2023–2024
Fachhochschulreife (entrance qualification for universities of applied sciences), social track
Staatliche Fachoberschule Freising

07/2023

Selected work

Community Signal Pipeline: public discussions classified by sentiment and objection
Concept and build
Python, SetFit, Docker, n8n
Customer objections were discussed publicly at scale but only ever read anecdotally. Now the pipeline counts what people actually say in a single overnight run, with a classifier tuned above 70 % accuracy.
Launch-ready funnel for a new online course
Concept, build, decision paper
HTML/JS, serverless API, EU hosting
The course needed proof of demand before the product existed. From concept to launch readiness: landing page, lead backend, pricing and legal texts, the whole stack on EU providers, and a decision paper the partner can act on.
Abstracta: research papers to clean Markdown, offline
Design and build
Python, PyMuPDF, pdfplumber
Copying text out of research PDFs by hand scrambled columns, footers and tables. Abstracta turns a folder of papers into clean Markdown in one command, offline, with no API and no cloud.

Tools

Python
SetFit / Transformers classification
Docker
n8n
Apple Shortcuts
Jira API
Figma
SwiftUI / Xcode
Excel
React / GSAP

Skills

Community management
Content creation
Social media reporting and analysis
Podcast and video production

Questions recruiters ask

Who is Lukas Schlüter?

Lukas Schlüter is a digital marketer based in Munich, Germany, who comes from social media, community and content and builds his own tools with Python, AI classification and the web. His line: digital marketing, AI automation and change that sticks. Building a tool, he says, is the easy half; a team that wants to use it is the harder one.

Where does Lukas Schlüter work?

Lukas Schlüter works at BMW Motorrad in Munich, where he has been a working student (Werkstudent) in social media marketing since 02/2026. The role runs alongside his degree. Before that he spent a year at the Munich agency LOBECO, doing community management for international automotive brands on their global social channels.

What are Lukas Schlüter's skills?

Lukas Schlüter's skills are community management, content creation, social media reporting and analysis, and podcast and video production. His focus is marketing automation and AI automation. Technically he works with Python, SetFit and Transformers classification, Docker, n8n, Apple Shortcuts, the Jira API, Figma, SwiftUI and Xcode, Excel, and React with GSAP.

Is Lukas Schlüter open to work?

Yes, Lukas Schlüter is open to full-time roles, working-student and internship positions, and a bachelor thesis in marketing automation, AI and digital processes. He expects to complete his B.A. in Digital Marketing in 2027. For a conversation, write to lukasschlueter@icloud.com or find him on LinkedIn.

Where has Lukas Schlüter worked before?

Before BMW Motorrad, Lukas Schlüter was a working student at the agency LOBECO GmbH in Munich (02/2025–01/2026), handling community management, content ideas, monitoring and quarterly reporting. Earlier he was an HR marketing intern at the Theo Müller Group in Freising (10/2024–01/2025). Since 02/2020 he has also been self-employed with Simplify Music: social media strategy, podcast and video production, branding.

What has Lukas Schlüter built?

Lukas Schlüter's selected work is three projects from 2026. The Community Signal Pipeline classifies public discussions by sentiment and objection with Python, SetFit, Docker and n8n, its classifier tuned above 70 % accuracy. A launch-ready funnel took a new online course from concept to launch readiness. Abstracta converts research papers into clean Markdown, offline.

What does Lukas Schlüter study?

Lukas Schlüter has been studying for a B.A. in Digital Marketing at SRH Fernhochschule since 08/2024, by distance learning, and expects to graduate in 2027. Before that he earned his Fachhochschulreife (social track) at Staatliche Fachoberschule Freising in 07/2023 and studied biotechnology for two semesters at Hochschule Weihenstephan-Triesdorf, without completing the programme.

Where is Lukas Schlüter based, and which languages does he speak?

Lukas Schlüter is based in Munich, Germany, and has been at home in Freising since the age of five. German is his native language; his English is B2, certified by his school certificate of 2023. His name is also written Lukas Schlueter, without the umlaut, as in his web address lukasschlueter.com.

Repetitive work?
I take it personally.
Broken workflows?
I rebuild them.
Six tools, no system?
I make them talk.
Weeks of waiting?
Gone.
The result?

01 · where it started

Origin

I study digital marketing with a heavy lean toward data and code: a B.A. at SRH Fernhochschule, expected in 2027. Somewhere between the campaign decks and the tracking sheets I noticed the thing that would not let me go: how much of every project was waiting.

Waiting for an agency. Waiting for a handoff. Waiting for a spreadsheet to be updated by hand.

02 · the first script

The turn

At some point I stopped building the tenth slide and built the first script instead. That was the turn: friction is not a fact of life. It is a to do.

a script writing itself

shortcutsparse what nobody wanted to parse
pythonscrape, sort, file
jiraremove the manual loop for good
done. friction is a to do.

03 · what I built

Proof

Every project below was built the same way: in stages, each one closed by a written review, with results measured against a target before anything was called done.

case 01

Community Signal Pipeline

Concept and build
Python, SetFit classification, Docker, n8n
2026

Problem: Customer objections were being discussed publicly at scale, but only ever read anecdotally. Decisions leaned on gut feeling because nobody could count what people actually said.
Outcome: What used to be read anecdotally is now counted, in a single overnight run. Delivered as a working prototype, not a slide deck.
Build: An automated pipeline that collects public discussions, removes personal data before anything is stored, and classifies every post by sentiment and objection category. Each figure links back to its anonymised source, and the classifier was tuned against a reference set labelled by hand until its accuracy cleared 70 %.

How it was run: in stages, each closed by a written review, with a completeness check of what was collected against what was expected before any figure left the pipeline.

case 02

A launch-ready funnel for a new online course

Concept, build, decision paper
HTML/JS, serverless API, EU hosting
2026

Problem: The course needed proof of demand before the product existed: leads, a pricing model, a legal footing, and data that stays in the EU.
Outcome: From concept to launch readiness, with a decision paper the partner can act on.
Build: Landing page, a lead backend with double opt-in, campaign attribution, pricing and partner model, legal texts, and a move of the whole stack to EU providers.

How it was run: one status board for every workstream, a decision paper per open question, and a design check that measures interface states instead of eyeballing them.

case 03

Abstracta: research reading, automated

Design and build
Python, PyMuPDF, pdfplumber, web front end
2026

Problem: Reading scientific papers for AI-assisted research meant copying text out of PDFs by hand, with columns, footers and tables scrambled on the way.
Outcome: A folder of papers becomes clean Markdown in one command. Its landing page, which tells its story as you scroll, was the interface study behind this site.
Build: An offline converter that reconstructs reading order, strips headers and footers, keeps tables intact, names files by year, author and title, and runs on a whole folder at once. No API, no cloud, 100 automated tests.

How it was run: 100 automated tests before the first release, and a landing page built as a study of exactly the kind of scroll story you are reading now.

three of many, chosen for what they changed

04 · today

Now

Today I am a working student in social media marketing at BMW Motorrad, with my degree running alongside. And I build my own tools: Python pipelines, AI classification, the web. Building the tool is the easy half. The harder half is a team that actually wants to use it.

Change that sticks is the whole job.

see the loop, build it, win the team, it sticks

OBSERVEsee the loop
AUTOMATEbuild it
ADOPTwin the team
CHANGEit sticks

Open to full-time roles, working-student and internship positions, and a bachelor thesis in marketing automation, AI and digital processes. Open to conversations.

05 · where I'm from

Roots

I grew up on one train line. At home in Freising from the age of five, every school I went to was there, and along the way I trained as a certified 3D designer by distance learning, because I needed to know how things are built. Since 2020 I have also been self-employed with Simplify Music. Two semesters of biotechnology taught me I'd rather work with people than with pipettes. Then the line runs into Munich: an HR marketing internship at Theo Müller, a year at LOBECO's community desk for automotive brands, and since February 2026 a working student in social media marketing at BMW Motorrad. I still cook the way I build: exact, tested, then shared.

The eight stops

01 · Unterschleißheim · 2003–2008
The first five years
Gone by five. Everything after that is Freising.
02 · Freising · since 2008
Home, still. And every school
Primary, then Realschule with French, then FOS in the social branch: two internships with kids, one in an inclusive after-school club. Since 2020 also self-employed as Simplify Music: social media strategy, podcasts and video for clients.
03 · everywhere (distance learning) · 2021–2022
Learning how things are built
Certified 3D designer, by distance learning at ILS. Then the Fachabitur, 2023.
04 · Freising-Weihenstephan · 2023–2024
Two semesters of biotech
Enough to learn I would rather work with people than with pipettes.
05 · everywhere (distance learning) · since 2024
Digital marketing, from wherever the laptop is
B.A. Digital Marketing at SRH Fernhochschule, expected 2027. The campus is the S1.
06 · Freising · Oct 2024–Jan 2025
HR marketing intern at Theo Müller
Marketing for people, not products: employer branding content and the numbers behind it.
07 · Munich (LOBECO) · 2025–2026
Into the city
Community management at LOBECO for international automotive brands.
08 · Munich (BMW Motorrad) · since Feb 2026
Social media at BMW Motorrad
Working student in social media marketing.

06 · where this goes

In a few years I want to be the person who leads AI process automation and digital change across teams, not because of the tools, but because of how people adopt them.

If that sounds like a conversation worth having: let's have it.

Imprint · Privacy · Deutsch

At a glance

Experience

Working student, social media marketing

Working student, community management & content creation

HR marketing intern

Self-employed

Education

B.A. Digital Marketing

Biotechnology, bachelor's programme, two semesters, not completed

Fachhochschulreife (entrance qualification for universities of applied sciences), social track

Selected work

Tools

Skills